<aside> 💡 Notion tip: With synced blocks, your answers will be automatically collected and formatted into a Branding Crisis framework overview page.

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↔️ The Brand Framework Model

Your brand represents a distinct narrative in the minds of consumers, intertwining their personal experiences with the unique identity, solutions, and values your business offers, setting you apart from competitors..

1. Answer these three questions about your company.

<aside> 1️⃣ What defines your business?

Dig deep into the specifics

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<aside> 2️⃣ How does your business enrich customer lives?

Focus on the transformative impact on your customers’ daily experiences.

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<aside> 3️⃣ What is its personality?

If your product, company or service was human and you met at a cocktail party, how would you describe them?

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• Collaborate beyond silos for positioning insights.
• Simplify your descriptions for universal understanding.
• Streamline your narrative for clarity.
• Aim for concise precision in your messaging.
• Personify your brand for relatable introductions.
• Decide on one word to own.
• Capture the essence of your brand in a single, impactful word.
• Learn more →

NatureBox Example

🔼 The Brand Hierarchy Pyramid

Elevate from defining product features to articulating the benefits, and then to connecting on an emotional level, culminating in the overarching mission that your brand embodies for long-lasting impact..

Then you can step into the emotional realm that makes a brand memorable. The "something bigger" can anchor your brand for decades. Learn more →

$$ \Large\textsf{Product attributes}\\ \downarrow\\ \textsf{Product benefits}\\ \downarrow\\ \textsf{Emotional benefits}\\ \downarrow\\ \textsf{Something bigger}\\ $$

2. Build Your Brand Pyramid From Ground Up:

Start with the tangible aspects and ascend to your brand’s grand vision.

<aside> 1️⃣ Product attributes

Detail the functional elements and capabilities your product offers to serve your customers.

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<aside> 2️⃣ Product benefits

How does your product improve customers’ lives?

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<aside> 3️⃣ Emotional connections

What feelings do you want to evoke in your customers through your product’s impact?

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<aside> 4️⃣ Something bigger

Envision the significant, broader impact your brand aims to achieve in the long run.

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Examples