<aside> 💡 Notion tip: Share this one-pager with your whole company to align everyone with your messaging. You can keep it in your company wiki so it's front and center!
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<aside> 1️⃣ What defines your business?
Dig deep into the specifics
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<aside> 2️⃣ How does your business enrich customer lives?
Focus on the transformative impact on your customers’ daily experiences.
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<aside> 3️⃣ What is its personality?
If your product, company or service was human and you met at a cocktail party, how would you describe them?
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<aside> 1️⃣ Product attributes
Detail the functional elements and capabilities your product offers to serve your customers.
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<aside> 2️⃣ Product benefits
How does your product improve customers’ lives?
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<aside> 3️⃣ Emotional connections
What feelings do you want to evoke in your customers through your product’s impact?
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<aside> 4️⃣ Something bigger
Envision the significant, broader impact your brand aims to achieve in the long run.
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<aside> ▶️ Your concept summary
Does this summary effectively communicate your identity, benefits, character, and vision?
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